DARA, UI/UX Design
DARA, a connected cycling brand building a handlebar mounted smart light and companion app, needed a single scroll site that turned rider interest into pre orders. Every section points to one action, with no spec sheets to download and no scattered links to chase. The page carries the full feature set in place, from the four visibility modes and one tap pairing to the live rider map, XP levels and milestone tracking, so a commuter or weekend rider can judge whether it fits their setup without clicking away, while battery life, weather sealing and mount compatibility handle the practical doubts. Being unseen after dark drives the urgency.
The Challenge
DARA is hardware and software at once, and neither half sells on its own. A rider looking at a light wants brightness and battery figures, while a rider looking at an app wants a reason to install another one. Visibility claims are the standard promise in this category, so riders have learned to discount them on sight. On top of that, daily commuters and weekend group riders want different things, and writing for one risked losing the other.
The Solution
We built the page around the ride rather than the product. It opens at dusk on a shared road, then unfolds the way a rider actually meets DARA, pair the light, pick a mode, start moving, watch the map fill with others nearby. Modes are shown working inside the app, so visibility is demonstrated instead of claimed, and battery life, weather sealing and mount fit sit early to clear the practical doubts. Commuter details come first and the social and XP layer follows, with one call to action running the full length so whichever section lands, the next step is already there.
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Project Details
2025-10-31
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